Userwerk, an industry leader in E-com, published a study this week outlining low-cost strategies to increase AOV and customer loyalty, based on working with 85+ companies over the last 5 years. Userwerk LLC has identified an overlooked area in the customer journey, a positive exit experience. According to Userwerk’s report, retailers can increase net profit by 4% by simply adding a gift offer following check out. The Germany-based technology business helps companies of all sizes increase net profit by integrating compelling “thank you gift offers” after checkout.
In addition to increased conversion, 66% of online shoppers think more favorably about a retailer when “thank you” gifts appear. An untapped segment of the customer journey, check out marketing already has a growing fanbase as 25% of shoppers revealed that they take advantage of special offers shown after purchase. Moreover, 40% of shoppers choose an online shop based on their offer selection and how attractive the offers are.
The report also addresses common misconceptions around thank you page conversion:
– While some believe thank you offers would negatively impact the user experience, Userwerk reports that companies with thank you offers tend to have higher repeat customer visits in a shorter period.
– Another common misunderstanding about thank you page conversion is that it does not cost the retailer anything as gifts are exclusive offers for purchase. The truth is, thank you offers don’t need to be free; customers are willing to pay to access exclusive deals. Moreover, retailers have a higher chance of converting first-time shoppers into repeat customers with a solid checkout strategy.
Userwerk, an e-commerce and checkout marketing specialist, provides innovative checkout marketing concepts and solutions. Their expansion into the US prompted a need for an in-depth customer survey that unearthed the disconnect between businesses and customers’ post-purchase. Created by digital experience engineers, Userwerk tailors solutions to businesses to help them increase net profit and boost consumer loyalty. The study that featured around 1600 online shoppers in Germany across multiple categories from fashion to consumer electronics and home improvement indicates the role of positive brand experiences on repeat purchases. Customer online shopping experiences, from start to finish, determine their willingness to commit to a brand long-term.
CEO of Userwerk, Dr. Markus Kalb, notes, “Our survey shows that online shoppers love ‘thank you’ offers. When done well, checkout marketing using exclusive gift offers afford retailers big opportunities to win and retain customers. Shopping platforms can operate effective one-click upselling directly in the purchase phase, and brands benefit from new opportunities to efficiently generate new customers. Product recommendation is a key factor in the success of this strategy. Customers must be shown the right gift at the right time to achieve industry-leading conversion rates. Check out marketing can be an extremely high-performing and efficient marketing tool.”
Checkout marketing remains largely unexplored in many parts of the world. However, Userwerk LLC is hard at work to educate businesses on the value of post-purchase marketing to drive ancillary revenue. Userwerk’s recent customer survey results further cement the Userwerk service model and demonstrate how personalized exit experiences drive brand awareness, loyalty, retention, and growth.
About Userwerk
Userwerk is a fast-growing e-commerce company and a pioneer in checkout marketing. The company has grown dynamically since its 2017 launch and collaborates with over 85 partners in Europe, maintaining a 99% retention rate and serving 6+ million happy shoppers. Userwerk develops and implements successful marketing solutions for customer acquisition and retention on e-commerce online checkout.
Media Contact
Company Name: Userwerk LLC
Contact Person: Jonathan Hancock
Email: Send Email
Country: United States
Website: https://www.userwerk.us
