The $100 million ARR club is a collection of private companies that have reached the revenue threshold. Originally, I posited the idea as a way to reclaim what the unicorn moniker once signified, a rare company that was of exceptional value.
As the unicorn club has grown to hundreds and hundreds of members, the tag has lost nearly all of its cachet. Not every unicorn has $100 million in revenue, let alone annual recurring revenue. And even more, not every company that is generating top line at a pace of $100 million each year is a unicorn.
By focusing more on revenue (ARR being the popular modern measurement), we’ve limited ourselves to far fewer companies to care about.
Catching you up, our current list of private companies that are at $100 million ARR or greater include GitLab, Egnyte, Asana, WalkMe, Druva, Braze, and O’Reilly. Today we can add a few more names to the mix.
In response to our prior work, Sisense noted that it passed the $100 million ARR mark earlier this year. Then there’s the case of Lemonade which we need to explore more at a later date (I’m looking into the larger insurtech market, especially as it relates to the financial performance of companies like Lemonade, Root Insurance, and MetroMile). Lemonade mostly fits our criteria, but if we want to count premiums as ARR is still something I’m working on.
But more important for us today is what to call these $100 million ARR companies? There have been a few suggestions.
Club namesThe most common names proffered for members of the $100 million ARR club are
