Reality Shares DIVCON Leaders Dividend ETF (LEAD) Celebrates Two Years of Trading

The Reality Shares DIVCON Leaders Dividend ETF (NYSE Arca: LEAD), which identifies and seeks to invest in likely dividend growers, celebrates its second full year of trading with an 18.05 percent annualized return since inception.1

LEAD utilizes Reality Shares’ proprietary dividend health rating system, DIVCON™, which analyzes seven quantitative factors to determine which stocks are most likely to grow their dividends. Of its portfolio constituents, none have cut their dividends in the entirety of the fund’s existence, and 99 percent have increased dividends.2

“In the current momentum-driven market, long-term investors have appreciated LEAD’s rules-based approach and its reliance on long-term, sustainable equities – rather than momentum stocks that run-up quickly and have the potential to fizzle out just as quickly,” said Eric Ervin, CEO of Reality Shares. “We created LEAD so investors would have an easy way to invest in some of the healthiest and potentially most promising dividend-paying stocks in the S&P 500.”

In 2017, LEAD’s assets under management increased by more than 475 percent and the fund returned 25.07 percent, and since inception, LEAD’s holdings have recorded a 5-year median dividend growth of 15.20 percent, compared to 6.74 percent for the S&P 500.3

Please visit or email Reality Shares at for additional information about LEAD.

2Y Anniversary Performance(as of January 5, 2018)
For the Period 1M 3M YTD 1Y



LEAD NAV 4.44% 11.20% 2.75% 27.10% 39.41% 18.05%
LEAD Market Price 4.17% 11.00% 2.42% 26.22% 39.41% 18.05%
DIVCON Leaders Dividend Index 4.49% 11.36% 2.76% 27.73% 41.20% 18.80%
S&P 500 Total Return Index 4.47% 8.01% 2.63% 23.34% 41.84% 19.07%
Quarter End Performance(as of December 29, 2017)
For the Period 1M 3M YTD 1Y



LEAD NAV 1.01% 9.30% 25.07% 25.07% 35.68% 16.63%
LEAD Market Price 1.10% 9.37% 24.90% 24.90% 36.12% 16.82%
DIVCON Leaders Dividend Index 1.07% 9.48% 25.68% 25.68% 37.41% 17.38%
S&P 500 Total Return Index 1.11% 6.64% 21.83% 21.83% 38.21% 17.72%

The performance data quoted above represents past performance. Past performance is not a guarantee of future results. Investment return and value of the Fund shares will fluctuate so that an investor’s shares, when sold, may be worth more or less than their original cost. Performance may be lower or higher than performance data quoted. These numbers are gross and do not reflect fees and brokerage commissions. Market price returns are based on the midpoint of the bid/ask spread at 4 pm ET and do not represent the returns an investor would receive if shares were traded at other times. Returns over one year are annualized. ETF shares are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Visit for performance data current to the most recent month end.

1 Inception date as of 1/6/2016, and annualized return as of 1/5/2018.

2 As of 12/1/2017, the most recent rebalance date for the LEAD ETF.

3 5-year median dividend growth shown for current holdings as of 12/29/2017.

About Reality Shares

Reality Shares is an innovative asset management firm, ETF issuer and index provider. Reality Shares' goal is to democratize the world's best investing ideas, using systematic quantitative methods to deliver products and solutions that seek to support a wide range of investing objectives, such as diversification, lower correlation, risk mitigation, or unique market exposures.

Carefully consider the investment objective, risks, charges and expenses before investing in Reality Shares ETFs. This and other important information can be found in the Fund's prospectus, which may be obtained by calling 855-595-0240 or by visiting us at Please read the prospectus carefully before investing.

LEAD Gross Expense Ratio: 0.43%.

This is an exchange traded fund and there is no guarantee that its investment goals and strategies will be successful. The Fund is not designed to deliver substantial dividend income, and may not be appropriate for investors seeking dividend income.

A fund’s performance for very short time periods may not be indicative of future performance. The recent growth in the stock market has helped to produce short-term returns for some asset classes that are not typical and may not continue in the future.

Principal risks for the Fund include Equity Risk, ETF Trading Risk, Index Performance Risk, Index Tracking Error Risk, Market Risk, Investments in Other ETFs Risk, and Non-Diversification Risk. Please refer to the prospectus for further explanation of individual risks.

Dividends are not guaranteed and can change or stop being paid without notice.

Historical data relative to companies that have or have not paid dividends is no indication of how the ETF will perform, since investors are not directly investing in these companies.

ETF shares are bought and sold at market price, not NAV, and are not individually redeemable. Owners may acquire shares from the Fund and tender shares for redemption to the Fund in creation units only.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. ALPS Distributors, Inc. is not affiliated with Reality Shares Advisors, LLC.

Copyright © 2018 Reality Shares, Inc. All rights reserved.

RLT000910 Exp.4/30/18


Gregory FCA for Reality Shares
Leah Katsanis, 610-228-2117

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