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ETFS Physical Platinum Shares (PPLT) Passes $500M in AUM in Four Months since Launch

ETF Securities announced today that assets under management of its physically-backed platinum ETF (Ticker: PPLT) is now at $534M as of April 1, 2010.

First Quarter highlights for PPLT:

  • Assets under Management: Total assets for PPLT now exceeds $500M with total assets across all four US physically-backed products at $1.3bn as of April 1, 2010.
  • Net New Assets: PPLT garnered $490M during the first quarter of 2010.
  • Weekly trading turnover: PPLT traded on average $101M per week during the first quarter.
  • Physical Exposure to Platinum: Each share of PPLT represents 1/10th of an ounce of platinum less fees and is the only US product that gives investors exposure to the bullion versus using derivatives.

Commenting on the first quarter record of the new physical platinum ETF on NYSE ARCA Fred Jheon, Head of Product and Business Developmentof ETFS Marketing LLC, said: “We are pleased with the growth in asset gathering for the first quarter of 2010. PPLT represents a first of its kind in the US market and offers investors both investment characteristics similar to gold while providing correlation to the industrial cycle. Our precious metal ETFs, including PPLT, represents an effective tool for investors to achieve portfolio diversification and reduce overall risk.”

ETFS Platinum Trust

The objective of the ETFS Platinum Trust’s (PPLT) shares reflect the performance of the price of Platinum, less the Trust’s expenses. The Trust is open ended and is designed for investors who want a cost-effective (1) and convenient (2) way to invest in Platinum as well as diversify their precious metal holdings. Both products have an expense ratio of 0.60% per annum. (3) The objective of the ETFS Palladium Trust’s (PALL) shares reflect the performance of the price of Palladium, less the Trust’s expenses. The Trust is open ended and is designed for investors who want a cost-effective (1) and convenient (2) way to invest in Palladium as well as diversify their precious metal holdings.

About ETF Securities:

ETF Securities Ltd is a leading promoter and issuer of ETF Securities exchange traded products (ETPs), specializing in commodities, with global assets under management of over USD $17.2 billion as of March 10, 2010.

ETF Securities Ltd is independently owned and has the largest European exchange traded commodity product platform. The chairman of ETF Securities Ltd, Graham Tuckwell, developed the world’s first Gold ETF in Australia and London in 2003. ETF Securities Ltd also launched the world's first Oil exchange traded commodity in 2005 followed by an entire platform of exchange traded commodities which were listed on the London Stock Exchange in 2006. He is also a registered representative of ALPS Distributors Inc.

ETF Securities is the first European exchange traded commodity provider to enter the US ETP market. ETF Securities goal is to establish itself as the leading commodity ETP provider in the United States.

The ETFS Gold Trust, ETFS Silver Trust, ETFS Palladium Trust and ETFS Platinum Trust are not investment companies registered under the Investment Company Act of 1940 or commodity pools for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

Fred Jheon and Graham Tuckwell are registered representative of ALPS Distributors Inc.

Risks and Important Considerations

The value of the Shares relates directly to the value of the gold, silver, palladium and platinum held by the Trusts and fluctuations in the price of gold, silver, palladium and platinum could materially adversely affect an investment in the Shares. Several factors may affect the price of gold, silver, palladium and platinum, including: A change in economic conditions, such as a recession, can adversely affect the price of gold, silver, palladium and platinum. Gold, silver, palladium and platinum are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold, silver, palladium and platinum prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's gold, silver, palladium and platinum could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts.

The Trusts are new and have limited operating history. Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Since there is no limit on the amount of platinum and palladium that the Trust may acquire, the Trust, as it grows, may have an impact on the supply and demand of platinum and palladium. Please refer to the prospectus for complete information regarding all risks associated with the Trusts.

Shares in the Trusts are not FDIC insured, may lose value and have no bank guarantee.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.

ALPS Distributors, Inc. is the marketing agent for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust. ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust by ETFS Marketing LLC.

Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.

This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold, Silver, Platinum and Palladium and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.

ETF000207 12/31/10

Contacts:

Intermarket Communications
Stephanie Lowenthal, 212-754-5415
slowenthal@intermarket.com
or
ETF Securities
Helen Burden, +44 20 7448 4336
helen.burden@etfsecurities.com
or
All Other US Inquiries:
ETFS Marketing LLC
info@etfsecurities.com

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