Blue Sky Scrubs

By: Syndication Cloud

May 18, 2023 at 20:36 PM EDT

Photo from IntuitSolutions

Originally Posted On: https://www.intuitsolutions.net/blue-sky-scrubs-bigcommerce-stencil-upgrade/

Blue Sky Scrubs

The innovators of modern scrubwear, uniting dedicated medical professionals with awesome scrubs.

Visit the Site

A Custom BigCommerce Redesign

The Design

Full-site enhancements enabling the Blue Sky brand to shine.

Bluskyscrubs.com homepage mockup on multiple devices — Homepage

Bluskyscrubs.com category page mockup on multiple devices — Category

Bluskyscrubs.com subcategory page mockup on multiple devices — Subcategory

Bluskyscrubs.com product page mockup on multiple devices — Product

Bluskyscrubs.com cart page mockup on multiple devices — Cart

Services

What We Did

General Services

Custom Theme Design
Custom Theme Development
Blueprint to Stencil Upgrade

Custom Features

Custom Mega Menu
Easy Popup Login Feature
Product Option Grid
Reorder Button
Size Guides
Product Video Thumbnails
Swatch Options on Category Page
Product Thumbnail Options Swap
Horizontal Menu on Category Page

Best-In-Class

Mobile Friendly
Custom UX Enhancements
“Base Theme”
ThemeBridge Staging

Their Story

In a world where medical professionals work tirelessly to save lives, comfort and practicality should be a top priority. Blue Sky Co. understands this better than anyone else. For more than 20 years, the company has been creating stylish, athletic-inspired, ethically manufactured scrubs for the dedicated professionals who serve us daily.

The Challenge

Striving to improve user experience, increase search visibility, and boost conversions, the online retailer faced a significant obstacle: their BigCommerce store was on the outdated Blueprint framework.

In 2016, BigCommerce made a significant leap forward by upgrading its platform to the cutting-edge Stencil framework. Still on Blueprint, BlueSkyScrubs.com risked losing critical site functionality and prevented them from accessing the latest features released by BigCommerce for its merchants.

Common issues with Blueprint include:

Broken site features and functionality
Slower page load speed
Poor mobile experience
Lagging SEO optimization
Outdated user experience

Blue Sky Scrubs knew the development of its website would stagnate without an upgrade to Stencil. They turned to our team of Blueprint to Stencil migration experts to perform a custom upgrade of their online store while keeping their existing site intact.

The Solution

The solution was clear: a custom upgrade to the BigCommerce Stencil framework. Doing so would improve their site’s overall functionality and performance, implement a more modern code base, and ultimately help boost their online sales.

Highlights of the Stencil upgrade:

Better website speed & performance
Developer-friendly code
No-code page builder capabilities
Access to more payment options
More powerful marketing features

Along with the Stencil upgrade, their site got a modern facelift, boasting a new header and better use of screen space “above the fold.” The website also featured custom add-ons that further improved the user experience, making the site stand out as a leader in the industry.

Blueprint to Stencil Upgrade

The Process

Discovery & Design

A creative and collaborative process to produce a design tailored to fit their existing company branding.

Development

Best-in-class BigCommerce Developers who work exclusively on the platform. Built upon our proprietary “Base Theme”.

Testing

Rigorous browser and device testing. Theme previewing against the live site content and product data using our ThemeBridge app.

Launch & Support

A coordinated launch to complete the redesign process, followed up with post launch audits and ongoing support.

A Closer Look

Site Customizations & Enhancements

Some highlights of the unique solutions we implemented for their new BigCommerce store.

Custom Mega Menu

Blue Sky Scrubs wanted something that stood out from the standard menu design found on most ecommerce websites, so we delivered a custom-developed Mega Menu for BigCommerce. This not only enhances the user experience by providing faster navigation, even with large media and images, but also offers additional CTA space to highlight current promotions.

The new menu is also linked to the back office, making it easier to update compared to their previous hard-coded menu.

Easy Popup Login

This simple popup window allows users to log in from any page, skipping the multi-page login process native to BigCommerce. A great add-on to ensure customers don’t lose their place in the purchase pipeline.

Category Page Enhancements

Custom feature enhancements on the Category Page give shoppers an easier way to navigate and sort the products they’re searching for.

A custom-developed horizontal menu on the Category Page provides shoppers a with clean, intuitive navigation for sorting products by color, size, price, and other criteria.

An additional list view option provides shoppers with an alternate view to the standard card option. Shoppers can view more details on the Category Page, like color options and product descriptions.

Swatch Options on Category Page

This Swatch Options on Category Page add-on enables customers to preview product swatch options directly from the Category Page. It’s an effortless way to showcase multiple colors or styles of a product, with the swatch options appearing as a row of clickable thumbnails beneath relevant items on the page.

Product Thumbnail Options Swap

This customization lets shoppers preview different product style options within the Product page. It works with existing Product Options and Product Option Rules and requires no merchant setup.

Instagram Highlights Section

Blue Sky Scrubs now has a dedicated section on their homepage to highlight recent Instagram posts. Users can click on any post that will take them right to their IG page.

Size Charts on Product Page

With the Size Guide add-on, customers can easily access brand and product-specific size charts from the Product Page. Customers can click a link or button to see the full chart in a modal popup, giving them the sizing specifics they need without making them navigate away from the Product Page.

Notable Apps & Integrations

We tested, adjusted, and updated third-party integrations with the following providers:

Stamped Product Reviews and UGC to display customer reviews across the website.
Instagram & Social Feed by POWR to embed a stream of the company’s Instagram content on the homepage.

“Without great partners like IntuitSolutions, BigCommerce would not be where it is today.”

Dan Fertig – BigCommerce VP of Partnerships

Launch

The Results

Blue Sky Scrubs now has a modern ecommerce upgrade to help healthcare professionals enjoy a hassle-free shopping experience while finding the perfect head-to-toe scrubwear. With their enhanced site, Blue Sky Scrubs no longer has to worry about unexpected site breakdowns and can now leverage more sophisticated features to drive conversions.

If you’re still on the BigCommerce Blueprint framework, we encourage you to take the leap and migrate to Stencil before your store begins to experience significant issues. Whether you want to recreate your existing design or try something fresh, we have a Stencil migration package for your budget.

We’re an Elite BigCommerce Partner and we’re here to guide you through the process each step of the way. Unsure if your BigCommerce store is Blueprint or Stencil? Learn how to check here.

Send us a message or give us a call to discuss how we can help your business succeed online.

Call Us: 866 590 4650

Book a Consultation

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Blue Sky Scrubs

Photo from IntuitSolutions

Blue Sky Scrubs

The Design

What We Did

Their Story

The Challenge

The Solution