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Originally Posted On: https://fivelittledoves.com/lifestyle/how-to-use-print-marketing-effectively-for-your-business-this-year/
Despite the new age of digital marketing having a substantial impact on businesses around the globe, print marketing is still as relevant as it’s ever been.
If you’re a new business that’s been brought up on digital media, then transitioning to a more traditional and outdated marketing type might seem alien to you. With that being said, here are some top tips for using print marketing effectively for your business this year.
Do local and national market research
To help with your print marketing, it’s important to do local and national market research. As with anything in your business development, it’s useful to know you’ve got an available market that is willing to engage in your business and buy your products or services.
When it comes to print marketing, many people will benefit from receiving it. However, it’s important to know who you’re delivering your print media to. This is particularly the case when it comes to direct mail marketing. After all, not everyone you’re delivering the materials to may be the target demographic.
Market research is very useful to conduct, so if you’ve not done it already, then be sure to do it both on a local and national scale.
Outsource distribution and tracking
If your business doesn’t currently have the resources to distribute and track all of the print media you’re sending out, then it might be worth outsourcing it to a business. A company like Lbox Communications is a great company for helping out with the distribution and tracking of your print marketing.
It’s great to have data available on how your print media performs and how it influences sales or exposure to your brand. If you don’t have the ability to do it in-house, then you should certainly be outsourcing it.
Use print and branding materials at events
Print and branding materials at events are a great way to showcase your business. Within physical advertising spaces such as a networking conference or business event, it’s well worth, making use of what print media and marketing materials you have available.
From banners and signs to leaflets and business cards, print marketing is just as important to use at these events as digital marketing is too.
Use print and branding materials at events.
Many businesses heavily invest in traditional print marketing avenues such as flyers, banners, and brochures. However, there’s an underutilized gem in the world of print marketing: the printed packaging box. While its primary role is to enclose and safeguard a product, its secondary role, which is just as crucial, is communication. Printed packaging boxes offer a unique canvas for brand storytelling. Through thoughtful design, images, and carefully chosen text, these boxes become a medium to convey a brand’s ethos, its journey, and its commitment to its consumers. Every time a customer holds a product wrapped in a packaging box that resonates with the brand’s message, it deepens their connection to the brand. It’s not just about aesthetics; it’s about building a relationship. Using these at events can give a brand serious traction.
Combine it with digital marketing
Both print market and digital marketing are highly effective and it’s something you should consider using together. For your business, marketing can stretch across many different demographics and audience types. Not everyone is going to engage with print media and vice versa when it comes to digital marketing.
By using both, you’re hitting every potential opportunity when it comes to customers.
Make use of print marketing for discounts and deals
Finally, make use of print marketing for discounts and deals. It’s a great option when you want to offer limited deals and discounts that you can track through codes provided via printed marketing.
There are many benefits to using print marketing, especially as not everyone is actively online and has a social media presence.
