The appointment comes as Hardbacon closes its latest equity crowdfunding campaign on November 8.
(PRUnderground) November 7th, 2022
Hardbacon, a personal finance application used by more than 40,000 Canadians, today announced the appointment of Aasha Jawaharlal as Chief Financial Officer.
Effective November 1, 2022, in this role, Aasha will oversee long-term financial strategy to help drive the next stage of growth for Hardbacon. In particular, she will be responsible for leading all financial and accounting functions across the company. In addition, she will be responsible for forecasting, planning, and establishing financing structures for future company growth.
The appointment comes as Hardbacon closes its latest equity crowdfunding campaign, spearheading its intention to go public in 2023. The Montreal-based fintech start-up raised more than $760,000, as part of an equity crowdfunding round on FrontFundr that will close on November 8. This round should bring Hardbacon’s total financing to more than $3.2 million since its founding.
“We are beyond excited to welcome Aasha to Hardbacon,” says Julien Brault, CEO of Hardbacon. “With a deep knowledge of all aspects of finance, Aasha offers the experience we need to help take our startup company to the next stage of growth, as we look to go public.”
Aasha brings half a decade of financial leadership to Hardbacon, having most recently served as the Finance Manager at payment solutions company, TOQIO, where she was responsible for financial accounting, planning, and analysis. Since 2020, she has also been an ACCA member in the UK.
“It’s an exciting time to join Hardbacon,” said Aasha. “Hardbacon’s mission to become the go-to tool that everyone turns to, whenever they make a financial decision, is inspiring and I’m excited to be a part of the company’s future growth.”
About Hardbacon
Hardbacon helps Canadians plan, budget and invest, while also enabling users to compare different financial services such as credit cards, bank accounts, online brokers, robo-advisors, mortgages and crypto exchanges. Hardbacon is available for download in the App Store and Google Play Store.
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Original Press Release.
