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Italian Electric Vehicle Startup Looks to Upstage Rivals by Leveraging Superior Design

Almost 20 years ago, Tesla proved that electric vehicles could be manufactured for the mass market, and the company has enjoyed the benefits that come with being the first in an industry. Fast forward to today, the United States alone has recorded more than 400 companies looking to make and sell electric vehicles, and the competition is becoming stiff. In Italy, AEHRA, an EV startup isn’t fazed by all the existing and upcoming players in the electric vehicle space because it has an ace up its sleeve.

According to AEHRA CEO Hazim Nada, the company will bring freshness to EV design and infuse its vehicles with character, “an Italian-ness,” as he calls it. He says that the…

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