- Brian recently joined Bell2Bell’s Stuart Smith in a podcast episode in which he discussed his and the company’s background, motivation to found SideChannel, existing market opportunities, 2022 milestones, and plans for 2023 and beyond
- SideChannel, a provider of cybersecurity services and products, helps mid-market companies simplify cybersecurity
- The company was founded in 2019 after CEO Brian Haugli observed a business opportunity in the largely underserved market
- Over the years since, the company has grown, posting $4.8 million in revenue in 2022, up from $2.8 million in 2021
During his stints at the US Department of Defense (“DoD”) and Pentagon, and later upon entry into corporate America, Brian Haugli made an observation: US Government agencies and, crucially, large American corporations, relied on mid-market companies, innovative startups, and smaller organizations for important products and services. This reliance often meant that the security posture of the large companies and government agencies ultimately depended on the security posture of the smaller partner firms that had access to critical data. Unfortunately, cybersecurity products at that time were predominantly targeted at major enterprises, meaning most small and mid-sized businesses (“SMBs”) could not afford them. This left an underserved market and a massive business opportunity that SideChannel (OTCQB: SDCH) intended to capitalize on when it launched in 2019.
At the helm of the then-new startup was Brian, who now serves as the company’s CEO. To ensure success, he surrounded himself with an executive team comprising people who also saw the existing gap, liked the business model he put together, and wanted to join him on the mission to building a…
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