70% of surveyed organizations cite worker safety as a top concern, and some see AI as the key to improving safety and productivity

Motive’s leading AI accuracy is helping organizations achieve fast ROI and transform the safety, productivity, and profitability of their operations

Motive, the AI-powered Integrated Operations Platform, today announced a new study that shows organizations are under pressure from worker safety issues, rising costs, regulatory challenges, and operational inefficiencies, but forward-thinking physical operations leaders are turning to AI to combat these issues.

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Motive ROI Report

Managing physical operations has never been more difficult due to increased safety risks, rising costs, and disconnected systems. To gain deeper insights into these challenges and the opportunities to tackle them, Motive surveyed more than 350 of its customers across transportation, logistics, construction, energy, field services, oil and gas, food and beverage, and other industries between June and August 2025. The 2026 Motive ROI Report found that some Motive customers are reporting results like $1 million in average savings per organization, nearly two times faster time to value with Motive than with previous providers, 69% greater AI accuracy, and up to $500,000 saved in fuel costs in a single year.

“Motive’s AI-powered platform delivered an immediate return on our investment,” said Paul Fly, Director of Risk and Safety at Ernst Concrete. “By improving our safety and productivity with Motive, we’ve saved approximately $1.3 million annually in direct losses, and when you factor in indirect costs, such as downtime, injured employees, and legal expenses, our total savings reached about $6.5 million. That’s a 2,000% return on investment. Motive has transformed the way we operate.”

Key findings of the 2026 Motive ROI Report include:

Worker safety issues, such as accidents, fatalities, and litigation, is the top concern for physical operations leaders.

• The top five challenges are worker safety issues (70%), rising costs (69%), regulatory issues or changes (48%), operational inefficiencies such as a lack of visibility into operations (42%), and labor shortages and talent retention (30%).¹

Decreased costs, decreased worker safety issues, and advancements in AI are among the biggest opportunities for growth.

• The top five opportunities for growth are decreased costs, including reductions in insurance premiums, fuel, maintenance costs, and accident-related expenses (54%); decreased worker safety issues (54%); increased consumer demand (47%); an all-in-one platform to manage people, vehicles, assets, and fleet-related spend (39%); and advancements in AI and automation (38%).²

Motive is helping organizations achieve results faster than with previous providers.

• On average, all survey respondents reported nearly 2x faster time to value than with previous providers.³
• On average, all survey respondents reported it takes Motive customers 5 months⁴ to begin seeing ROI, with larger fleets of 1,000+ vehicles beginning to see ROI in an average of just 2.5 months.

Motive’s Integrated Operations Platform delivers accurate AI that helps organizations cut costs, with top respondents⁵ reporting:

• On average, Motive’s AI Dashcam is 69% more accurate than their previous solutions.
• On average, $1 million in business savings per organization.⁶

Motive’s Integrated Operations Platform helps organizations prevent accidents and lower accident-related costs.

• 92% of top respondents reported fewer accidents since adopting Motive.
• 83% of top respondents reported a steep decline in accident-related costs, including legal fees, litigation expenses, and vehicle repairs.
• On average, a 25% decrease in insurance costs annually.⁷

Motive helps teams improve productivity and streamline work.

• Top respondents streamline fleet tracking, freeing up more time to focus on what matters. Fleet managers save 25 hours on average per week — equal to 150 full workdays a year.
• All survey respondents report an average 18% increase in vehicle uptime, resulting in significant productivity gains.

“Across the physical economy, teams are feeling the strain of increased costs, shifting regulations, and widening safety and visibility gaps,” said Adam Block, Chief Revenue Officer at Motive. “Organizations leveraging Motive’s leading AI accuracy are turning these challenges into measurable gains as they achieve fast ROI and transform the safety, productivity, and profitability of their operations.”

Download the 2026 Motive ROI Report for deeper insights into how AI is transforming operations across the physical economy: https://gomotive.com/motive-roi-report. Read how Ernst Concrete achieved real-world ROI using Motive’s AI-powered platform: https://gomotive.com/customers/ernst-concrete/.

Methodology

Motive conducted this study using an online survey of current customers across a variety of industries in North America. A total of 351 participants responded between June and August 2025. Results in this report are based on internal data, all survey respondents, or top respondents (the top quartile of customers based on reported ROI outcomes, clearly labeled as such). The average fleet size of survey respondents is 278 vehicles, with the largest fleet consisting of 2,900 vehicles. Each section, chart, or table specifies which group the data represents to ensure transparency.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time, safety, operations, and finance teams can manage their workers, vehicles, equipment, and fleet-related spend in a single system. Motive serves nearly 100,000 customers from small businesses to Fortune 500 enterprises such as Halliburton, KONE, Komatsu, NBC Universal, and Maersk across a wide range of industries including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services, and the public sector.

Visit gomotive.com to learn more.

¹ Survey respondents were asked to select up to five concerns/challenges from a list of 12 options.

² Survey respondents were asked to select up to five opportunities from a list of 12 options.

³ Out of the surveyed respondents who responded to questions about the number of months it takes to begin seeing return on investment (ROI) after adopting Motive vs. after adopting their previous provider, Motive averaged such respondents’ answers and calculated the average difference in time to begin seeing ROI (“time to value”). The reported results reflect the average across all respondents, not top respondents.

⁴ Based on the Enterprise Grid® Report for Fleet Management | Fall 2025

⁵ To pinpoint where customers are realizing the greatest ROI from the Motive platform, we asked respondents to estimate savings across key categories. The term “top respondents,” which is used throughout the report, reflects the top 25% of those 351 respondents as ranked by total estimated dollars saved or percent ROI across their business.

⁶ Average business savings across top respondents since adopting the Motive platform.

⁷ Calculated based on top respondents’ average reported annual insurance savings, average fleet size, industry-standard insurance premium averages, and industry average miles driven per vehicle.

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