AFM Capital Partners Inc Announces Investment in Bull’s Eye Brands, Inc. d/b/a Smart Mouth Pizza

AFM Capital Partners Inc (“AFM Capital”), an operationally driven private investment firm specializing in control investments in middle-market companies, is pleased to announce the acquisition of Bull’s Eye Brands, Inc. d/b/a Smart Mouth Pizza (“Smart Mouth” or “Company”). The Company is a leading branded food service program provider of restaurant-quality pizza to schools throughout the country. The company promotes healthy options, enhances student engagement, and improves schools' return on investment while feeding more kids. By blending high-quality ingredients with creative input from schools and an array of complementary toppings, Smart Mouth offers endless pizza combinations tailored to meet diverse tastes.

Tom Willingham, CEO of Smart Mouth, shared his excitement about the partnership, stating, “AFM Capital is an ideal partner as we embark on the next chapter of our growth journey. Over the years, we have significantly expanded our capabilities and product offerings to better serve the K-12 education market. We are confident that this collaboration will position us to become the leading player in our industry. Our commitment to exceptional customer service, continuous improvement, and employee development has been key to our success so far and will continue to shape our future.”

Seth Salzman, President of Smart Mouth, added, 'We are thrilled to partner with AFM Capital, whose expertise and resources will enable us to accelerate our growth and enhance the value we deliver to our customers. This collaboration aligns perfectly with our mission to innovate and expand our impact within the K-12 education market. Together, we will build on the strong foundation we’ve established and continue to set new standards for excellence in our industry.'"

Mark McTigue, President & Founding Partner of AFM Capital remarked, “Smart Mouth boasts a highly skilled and experienced management team, coupled with a strong, customer-focused culture. The company has demonstrated impressive growth over the past several years, and we are thrilled about the tremendous opportunities ahead. With a solid foundation of client relationships built over the last two decades, Smart Mouth is well-positioned for continued expansion. We see immense potential for the business and are committed to leveraging our expertise to enhance its competitive edge, broaden its product offerings, and drive further growth and market success.”

About AFM Capital Partners Inc

AFM Capital is a private investment firm specializing in control investments in middle-market companies. Led by a team of seasoned executives with decades of leadership experience and a proven track record in middle-market investing, AFM Capital brings strategic guidance, financial expertise, capital resources, and operational insights to help high-growth companies unlock their full potential. The firm partners with talented management teams to drive growth and capitalize on market opportunities, focusing on key sectors such as Advanced Industrials, Consumer Goods, and Business Services. For more information on AFM Capital, please visit www.afmcap.com.

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