OutKick Finishes 2023 With Most Growth in Unique Visitors Amongst Competitive Set

OutKick finished 2023 with the most growth year over year amongst its competitive set in total multiplatform unique visitors, delivering a monthly average of 7.2 million total multiplatform unique visitors, up 65% versus 2022, according to Comscore.

Additionally, OutKick saw increases across all categories in the fourth quarter of 2023 versus 3Q 2023 with 73 million total multiplatform views (up 15%), 73 million total multiplatform minutes (up 9%), and 6.1 million total multiplatform unique visitors (up 7%), according to Comscore.

In commenting on the digital performance, OutKick founder Clay Travis said,“2023 was a tremendous year for OutKick. We’ve added new shows, top-tier talent, and most importantly continued to generate engaging content with a roster that’s unfiltered and fearless.”

To close out the year, OutKick saw 341 million total multiplatform views and 368 million total multiplatform minutes. The platform also finished with strong increases in social engagement on Facebook, X (formerly Twitter), and Instagram with 13.8 million social actions, up 119% year over year and Facebook, X, and YouTube with over 1 billion video views, up 987% versus 2022, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, January 2023 – December 2023 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, December 2023, Report Date: 01/17/2024.

About OutKick

OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.

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