NEW YORK, NY / ACCESS Newswire / November 6, 2025 / There's a difference between saying and showing. Between talking about change and proving it happened. For decades, the sustainability movement has been powered by optimism, slogans, and moral urgency. But somewhere along the way, the language of progress got tangled in the politics of promises. SMX (NASDAQ:SMX) has stepped in to take the conversation to the next level. And it only requires a single word to describe how: PROOF.
When Rolling Stone declared that plastic promises are dead and proof is the new flex, it didn't sound like just another environmental feature - it felt like a reckoning. The magazine that spent half a century defining culture had just defined the next era of commerce. Proof, not pledges, is now the currency of trust.
And that shift isn't isolated to one outlet. From USA Today to The Straits Times, Morning Honey, OPIS, and The Los Angeles Tribune, a global media chorus is aligning on a single theme: SMX isn't selling sustainability. It's verifying it with PROOF.
Proof Has Replaced Faith
SMX's molecular marking technology operates like a truth serum for the material world. It embeds a digital memory inside plastics, rubber, textiles, metals, and electronics, giving each item a verifiable identity that stays intact through recycling, reuse, and resale. That means every piece of matter - from a soda bottle to a smartphone component - can now tell its own story, backed by science.
The result is a circular economy that no longer runs on declarations or audits. It runs on data. SMX's technology makes it possible to know, not assume, where a product came from, how it was made, and whether it truly re-entered the supply chain. It's sustainability without the guesswork - a blueprint for measurable accountability.
USA Today captured this transformation in plain language: the global supply chain is being rebuilt around verifiable data. Every shipment, every material, every recycled input can now carry its own identity. That shift doesn't just make reporting cleaner; it eliminates the loopholes that once allowed greenwashing to thrive. For corporations, the new reality is simple - accountability is no longer optional. It's built in.
From Policy to Pop Culture
The validation isn't just industrial - it's international. The Straits Times spotlighted Singapore's national framework for a plastics passport, a program developed in collaboration with A*STAR and powered by SMX's molecular markers. The system lets products carry digital proof of origin and composition, extending the lifespan of materials and reshaping how recycling is tracked across ASEAN.
Meanwhile, OPIS covered SMX's work in Asia-Pacific, adding to the value of its partnerships with CARTIF in Spain and CETI in France, two of the region's leading innovation hubs. CARTIF is using SMX's technology to help European industries meet new circular-economy reporting mandates, while CETI is embedding molecular IDs into fibers and fabrics, turning recycled-textile claims into verifiable data points. Sourcing Journal even followed SMX's trail into luxury fashion, where its molecular markers are being used in lambskin and leather to validate ethical sourcing.
In Austria, REDWAVE is bringing the technology to the factory floor, integrating SMX markers into its industrial sorters to verify recycled materials in real time. In the United States, Tradepro is closing the loop by distributing certified recycled resin that carries SMX's proof-of-signature to manufacturers under strict compliance targets.
Even the gold standard is being rewritten. Singapore-based Goldstrom is deploying SMX's molecular marker to give precious metals a permanent digital identity, allowing banks, refiners, and traders to verify authenticity across their entire supply chain. It's an unprecedented step for the metals market - proof where trust once relied on stamps and paper trails.
Together, these six 2025 partnerships - A*STAR, CETI, CARTIF, REDWAVE, Tradepro, and Goldstrom - form the world's first cross-sector network of verified commerce. Proof isn't siloed anymore; it's global. Morning Honey captured that cultural shift, showing how SMX's traceability technology connects sustainability, consumer fairness, and global trade. And The Los Angeles Tribune distilled the financial impact into one line: "Carbon Credits Had Their Day." Their replacement? SMX's Plastic Cycle Token (PCT), a blockchain-backed proof instrument that turns verified recycled content into a tradable digital asset.
The Market Has Spoken
All told, proof isn't a slogan anymore. It's infrastructure. It links regulation, reputation, and revenue into a single, measurable framework. Governments and regulators see SMX as the enforcement layer that sustainability has been missing. Brands see it as the technology that transforms compliance from a cost center into a competitive advantage. Investors see a platform with expanding global relevance, capable of tracing not only waste but value itself.
The world has grown skeptical of promises. But proof - measurable, verifiable, permanent proof - has value again. SMX gave it form. It gave it structure. And as headlines from Rolling Stone to USA Today to OPIS make clear, it gave it a future.
Because in the end, progress doesn't need another promise. It needs proof. And that's precisely what SMX was built to deliver.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters) Public Limited
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