ATLANTA, GA / ACCESSWIRE / May 27, 2021 / Over the last decade, artificial intelligence or AI has become integrated into many industries. Companies are beginning to incorporate AI into day-to-day operations for more arduous tasks, such as building dashboards, creating reports, and analyzing large sets of data efficiently. As the capabilities of artificial intelligence continue to evolve, businesses seek solutions to improve all facets of their operations-- in the case of eCommerce, increasing conversion rates is a major priority. Deepak Agarwal, c-suite executive, and long-time entrepreneur, believes that AI could potentially be the answer that businesses are seeking.
"At the end of the day, it all boils down to the data. Using AI for what would normally be time-consuming tasks is the first step in the right direction, but how can we use this technology and take it one step further?" posits Dee Agarwal. "Why not apply that same technology and use it to increase revenue?"
Dee Agarwal shares two ways that businesses are utilizing artificial intelligence in 2021 to boost conversion rates and enhance eCommerce revenue.
Enhancing User Experience
Improving UX, or user experience can be tricky and exacting because there are so many details to consider. From website design to order fulfillment, user experience is a dynamic, multi-faceted process. In order to improve this experience for site visitors, companies must analyze, test, and fine-tune every element to create a cohesive experience.
"User experience consists of every interaction a customer has with a brand on their channels, from the first impression to eventual purchase and everything in between. One small error in the funnel can prevent a customer from completing the sale," says Dee Agarwal. "A strong user experience guides the customer intuitively through every action you want them to take."
Today, there is AI software on the market that businesses can take advantage of to optimize their ads and landing pages to maximize a conversion. The software tests different combinations of features -- copy, creative, buttons, call-to-actions, and even color -- to determine which is most likely to convert. With an optimized user experience, customers will be more likely to complete a conversion action.
Prioritizing Personalization
Technology is constantly evolving to become more intelligent, and with this, personalization has become not just a luxury but an expectation of the user experience. AI takes the guesswork out of customization by applying a method to the process of analyzing large data sets to determine what is likely to work best for individual members of the target audience.
"There are known links and correlations between personalization and higher revenues, meaning that more people become customers," says Deepak Agarwal. "If a customer feels that a brand is putting effort into reaching them in a direct, personal way, versus receiving a generic message that likely won't resonate, they are more likely to convert."
The numbers speak for themselves: 63% of marketers said that increased conversion rates were the top benefit of investing in personalization technology. This AI technology is effective in moving customers through the customer journey and encouraging them to complete a conversion.
"We look forward to watching AI evolve and become further integrated with online business platforms throughout the remainder of 2021," says Deepak Agarwal. "At a time where many businesses are highly focused on optimizing user experience, investing in artificial intelligence will serve as a great launching point."
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SOURCE: Dee Agarwal
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