U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934

                            O'Reilly Automotive, Inc.
                ------------------------------------------------
                                (Name of Issuer)


                                  Common Stock
                ------------------------------------------------
                         (Title of Class of Securities)


                                    686091109
                ------------------------------------------------
                                 (CUSIP Number)


                                October 18, 2004
           -----------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)



     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

        [X] Rule 13d-1(b)

        [X] Rule 13d-1(c)

        [ ] Rule 13d-1(d)

     The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).





CUSIP No. 686091109
--------------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. of Above Persons (Entities Only)

        Select Equity Group, Inc.   (13-3669571)

--------------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)

        (A) [ ]
        (B) [ ]
--------------------------------------------------------------------------------
3)   SEC Use Only


--------------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        New York
--------------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:

        5) Sole Voting Power

              2,236,047
        -----------------------------------------------
        6) Shared Voting Power

                      0
        -----------------------------------------------
        7) Sole Dispositive Power

              2,236,047
        -----------------------------------------------
        8) Shared Dispositive Power

                      0
--------------------------------------------------------------------------------
9)   Aggregate Amount Beneficially Owned by Each Reporting Person

              2,236,047
--------------------------------------------------------------------------------
10)  Check If the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)

         [ ]
--------------------------------------------------------------------------------
11)  Percent of Class Represented by Amount in Row (9)

         4.06%
--------------------------------------------------------------------------------
12)  Type of Reporting Person (See Instructions)

         IA
--------------------------------------------------------------------------------


                                       2




CUSIP No. 686091109
--------------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. of Above Persons (Entities Only)

        Select Offshore Advisors, LLC   (13-4186328)
--------------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)

        (A) [ ]
        (B) [ ]
--------------------------------------------------------------------------------
3)   SEC Use Only

--------------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        New York
--------------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:

        5) Sole Voting Power

              587,100
        -----------------------------------------------
        6) Shared Voting Power

                    0
        -----------------------------------------------
        7) Sole Dispositive Power

              587,100
      -----------------------------------------------
        8) Shared Dispositive Power

                    0
--------------------------------------------------------------------------------
9)   Aggregate Amount Beneficially Owned by Each Reporting Person

              587,100
--------------------------------------------------------------------------------
10)  Check If the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)

         [ ]
--------------------------------------------------------------------------------
11)  Percent of Class Represented by Amount in Row (9)

         1.07%
--------------------------------------------------------------------------------
12)  Type of Reporting Person (See Instructions)

         OO
--------------------------------------------------------------------------------


                                       3



CUSIP No. 686091109
--------------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. Of Above Persons (Entities Only)

        George S. Loening
--------------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)

        (A) [ ]
        (B) [ ]
--------------------------------------------------------------------------------
3)   SEC Use Only

--------------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        USA
--------------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:

        5) Sole Voting Power

              2,823,147
        -----------------------------------------------
        6) Shared Voting Power

                      0
        -----------------------------------------------
        7) Sole Dispositive Power

              2,823,147
        -----------------------------------------------
        8) Shared Dispositive Power

                      0
--------------------------------------------------------------------------------
9)   Aggregate Amount Beneficially Owned by Each Reporting Person

              2,823,147
--------------------------------------------------------------------------------
10)  Check If the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)

         [ ]
--------------------------------------------------------------------------------
11)  Percent of Class Represented by Amount in Row (9)

         5.13%
--------------------------------------------------------------------------------
12)  Type of Reporting Person (See Instructions)

         IN
--------------------------------------------------------------------------------


                                       4


Item 1. (a) Name of Issuer:
               O'Reilly Automotive, Inc.

        (b) Address of Issuer's Principal Executive Offices: 
               233 South Patterson
               Springfield, MO  65802

--------------------------------------------------------------------------------
Item 2. (a) Name of Person Filing:

        (b) Address of Principal Business Office or, if none, Residence:

        (c) Citizenship:

            This Schedule 13G is being filed jointly by Select Equity Group,
            Inc., a New York corporation ("Select"), Select Offshore Advisors,
            LLC, a New York limited liability corporation ("Select Offshore"),
            and George S. Loening, the controlling shareholder of Select and
            Select Offshore("Loening"). The business address of each of Select,
            Select Offshore and Loening is:

               380 Lafayette Street, 6th Floor
               New York, New York 10003

               George S. Loening is a United States citizen.

        (d) Title of Class of Securities:

               Common Stock

        (e) CUSIP Number:

               686091109
--------------------------------------------------------------------------------
Item 3. If this statement is being filed pursuant to Rule 13d-1(b) or (c), or
        13d-2(b), check whether the person filing is:

    (a) [ ] Broker or dealer registered under Section 15 of the Act
    (b) [ ] Bank as defined in section 3(a)(6) of the Act
    (c) [ ] Insurance company as defined in section 3(a)(19) of the Act
    (d) [ ] Investment company registered under section 8 of the Investment
            Company Act of 1940
    (e) [X] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E)
    (f) [ ] An employee benefit plan or endowment fund in accordance with Rule
            13d-1(b)(1)(ii)(F)
    (g) [X] A parent holding company or control person in accordance with Rule
            13d-1(b)(ii)(G)
    (h) [ ] A savings association as defined in Section 3(b) of the Federal
            Deposit Insurance Act
    (i) [ ] A church plan that is excluded from the definition of an investment
            company under Section 3(c)(14) of the Investment Company Act of 1940
    (j) [ ] Group, in accordance with 13d-1(b)(1)(ii)(J)
--------------------------------------------------------------------------------


                                       5


Item 4. Ownership:

    (a) Amount Beneficially Owned:                                    2,823,147*

    (b) Percent of Class:                                                  5.13%

    (c) Number of Shares as to which such person has:

        (i)   Sole power to vote or direct the vote:                  2,823,147*

        (ii)  Shared power to vote or direct the vote:                        0

        (iii) Sole power to dispose or direct the disposition of:     2,823,147*

        (iv)  Shared power to dispose or direct the disposition of:            0

        *See Attachment A
--------------------------------------------------------------------------------
Item 5. Ownership of Five Percent or Less of a Class:

        If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities check the following

           [ ]
--------------------------------------------------------------------------------
Item 6. Ownership of More than Five Percent on Behalf of Another Person:

        Various other persons have the right to receive or the power to direct
the receipt of dividends from, or proceeds from sale of, the securities whose
ownership is reported on this schedule. No one such other person's interest in
such securities relates to more than five percent of the class.
--------------------------------------------------------------------------------
Item 7. Identification and Classification of the Subsidiary which Acquired the
        Security Being Reported on By the Parent Holding Company

           N/A
-----------------------------------------------------------------------------
Item 8. Identification and Classification of Members of the Group

           N/A
-----------------------------------------------------------------------------
Item 9. Notice of Dissolution of Group

           N/A
-----------------------------------------------------------------------------


                                        6



Item 10. Certification

     By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were acquired and are held in the ordinary
course of business and were not acquired and are not held for the purpose of or
with the effect of changing or influencing the control of the issuer of the
securities and were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.




                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                  SELECT EQUITY GROUP, INC.



                                  By: /s/ George S. Loening
                                     -------------------------------
                                     Title: President



                                  SELECT OFFSHORE ADVISORS, LLC



                                  By: /s/ George S. Loening
                                     -------------------------------
                                     Title: Manager



                                       /s/ George S. Loening
                                     -------------------------------
                                           George S. Loening


Date: October 20, 2004


                                       7


                                  ATTACHMENT A

     As of October 19, 2004, Select and Select Offshore are the beneficial
owners of 2,823,147 shares of Common Stock of O'Reilly Automotive, Inc.("Common
Stock"), for a total beneficial ownership of 5.13% of the outstanding shares of
Common Stock. As the President and controlling shareholder of Select and the
Manager of Select Offshore, Loening has the power to vote and to direct the
voting of and the power to dispose and direct the disposition of the 2,823,147
shares of Common Stock owned by Select and Select Offshore. Accordingly, Loening
may be deemed to be the beneficial owner of 2,823,147 shares of Common Stock, or
5.13% of the outstanding shares of Common Stock.


                                  ATTACHMENT B

                            AGREEMENT OF JOINT FILING

     In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934,
as amended, the undersigned hereby agree to the joint filing with all other
persons signatory below of a statement on Schedule 13G or any amendments
thereto, with respect to the Common Stock of O'Reilly Automotive, Inc., and that
this Agreement be included as an attachment to such filing.

     This Agreement may be executed in any number of counterparts each of which
shall be deemed to be an original and all of which together shall be deemed to
constitute one and the same Agreement.

     IN WITNESS WHEREOF, the undersigned hereby execute this Agreement on the
20th day of October, 2004.

                                 SELECT EQUITY GROUP, INC.



                                 By: /s/ George S. Loening
                                    ----------------------------------
                                    Title:  President



                                 SELECT OFFSHORE ADVISORS, LLC



                                 By: /s/ George S. Loening
                                    ----------------------------------
                                    Title: Manager



                                        /s/ George S. Loening
                                    ----------------------------------
                                            George S. Loening



                                       8