Washington, DC 20549

                                 FORM 8-K

                              CURRENT REPORT
 Pursuant to Section 13 or 15(d)of the Securities Exchange Act of 1934

   Date of Report (Date of earliest event reported): March 9, 2004

                                 NIKE, INC.

          (Exact Name of Registrant as Specified in Charter)

       Oregon                  1-10635                 93-0584541
    ____________             ____________             ____________

   (State of                  (Commission            (I.R.S.Employer
   Incorporation)            File Number)          Identification No.)

                             One Bowerman Drive
                         Beaverton, Oregon 97005-6453

                   (Address of Principal Executive Offices)

                               (503) 671-6453

             (Registrant's telephone number, including area code)


Item 7. Financial Statements and Exhibits.

    (c) Exhibits.

    The following exhibit is furnished with this Form 8-K:

    99. Press Release dated March 9, 2004.

Item 9. Regulation FD Disclosure.

Today NIKE, Inc. issued a press release regarding estimated third quarter
earnings.  A copy of the release is attached hereto as Exhibit 99.


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                          NIKE, Inc.

Date:  March 9, 2004
                                         /s/ Donald W. Blair
                                         By: Donald W. Blair
                                           Chief Financial Officer

Exhibit 99

                             FOR IMMEDIATE RELEASE

     INVESTOR CONTACT:                                     MEDIA CONTACT:
     Pamela Catlett                                        Joani Komlos
     503.671.4589                                          503.671.2013

                        NIKE, INC.  ANNOUNCES ESTIMATED
                    THIRD QUARTER EARNINGS OF $0.71 TO $0.74
                               PER DILUTED SHARE

Beaverton, OR (March 09, 2004) -- NIKE, Inc. (NYSE:NKE) today provided an
estimate of its financial expectations for the third quarter of fiscal 2004,
which ended February 29, 2004.

For the third quarter, the company anticipates that its revenue will increase
more than 20 percent over the prior year.  Prior year revenues were unusually
low due to the timing of shipments related to the Company's supply chain
implementation in its European business.  While the Company does not intend
to begin the practice of providing earnings per share guidance, this revenue
increase would result in estimated third quarter earnings per share of
between $0.71 and $0.74 per diluted share.*

"Nike's businesses in the United States and Asia Pacific regions, combined
with favorable European currency exchange rates, are resulting in very
healthy revenue growth for the company," Philip H. Knight, Chairman and Chief
Executive Officer said. "Consumer demand for Nike products continues to grow
as our innovative product and superior brand presence are generating renewed
energy in the footwear and apparel industry.  We remain optimistic that the
momentum we are seeing in our business is setting the stage for continued
profitable growth through the remainder of fiscal 2004."*

For the fourth quarter, the company has not adjusted its expectation of high
single digit revenue growth, year-over-year expansion of gross margins, and
continued investment in selling, general and administrative expenses in
excess of revenue growth.*

The company will release the financial results of its third quarter ended
February 29, 2004 on Thursday, March 18, 2004, at approximately 4:00 p.m.
EST.  Beginning at 5:00 p.m. EST, the Company will host a conference call to
discuss these results, which will be webcast live at www.nikebiz.com/invest.
It will be available for replay in an archived version at the same location
for one week.

News releases are also available on the Internet at
www.prnewswire.com/cnoc/exec/menu?622104 or www.nikebiz.com/invest.  Once
again, Nikebiz will feature expanded information and relevant highlights of
product and key initiatives for the reporting period.

Please logon to the website at least fifteen minutes prior to the webcast in
order to download the necessary software.

NIKE, Inc. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey
Inc., a leading designer and distributor of hockey equipment; Cole Haan
(registered), which designs, markets, and distributes fine dress and casual
shoes and accessories; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel and

NIKE's earnings releases and other financial information are available on the
Internet at www.NikeBiz.com/invest.   This quarter, Nikebiz will feature
expanded information and relevant highlights of product and key initiatives
for the reporting period.

* The marked paragraphs contain forward-looking statements based on our
current expectations of revenues, gross margin, expenses, and earnings. The
statements involve risks and uncertainties that could cause actual results to
differ materially.  These risks and uncertainties are detailed from time to
time in reports filed by NIKE with the S.E.C., including Forms 8-K, 10-Q, and
10-K. Accordingly, investors are cautioned to rely on the Company's actual
financial results when filed with the S.E.C.