Portland SEO's Augusto Beato reminded operators of sites that carry abusive ads to be mindful of Google's deadline for removing these to avoid other ads from being blocked.
Sites that were reported to have provided "abusive experiences" were given a 30-day grace period to clean up by Google or face the consequence of having no ads.
"Google’s Chrome 71 update early this month is directed at combating overly aggressive or misleading ads and popups that create "abusive experiences" for Chrome users," notes Beato. "This update will automatically be blocking every ad on a given website if even a handful of harmful ads are allowed to run wild."
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Google also announced its intention to crack down on websites that use shady tricks to fool users into subscribing to mobile subscription plans.
Also included under Google’s definition of "abusive experiences" are auto-redirects that happen without any action from a user or trick-to-click experiences like a warning notification that actually leads to an ad or another website’s landing page.
Chrome 71 will also present a warning about sites that try to bill users without their full consent or obfuscate a billing structure.
Additionally, it will mute sites that play sound automatically, a change that will be welcome for most that hate auto-playing videos, but unfortunately, it has the side effect of breaking older web games.
The Chrome 71 Update is Google’s way of putting an end to the abusive and irritating ads that are been circulated by some website who thinks that is the only way they can make up for their lost revenues.
The desktop version of Chrome 71 is available now for Windows, Mac, and Linux, while versions for Android and Chrome OS will be coming in the next few weeks.
The latest version of Google’s browser was in the works over the past few months, touting features to help fight against abusive ads experiences by blocking manipulative ad designs and showing billing warning screens
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