--News Direct--
Dollar General (DG) and Goodway Group are proud finalists at the 2023 Modern Retail Awards, marking a high point in their collaborative digital media strategy journey. This accolade underscores their commitment to innovation, symbolizing a milestone in the evolution of the DG Media Network (DGMN).
Through DG and Goodway’s thriving partnership, DGMN has witnessed unprecedented growth, including an impressive 80% sales growth rating in the 2023 Path to Purchase Institute Trends survey. Their concerted efforts have more than doubled DGMN's advertising partners, including top brands, within a year.
Mallory Becker, Senior Director of RMN at Goodway Group, applauds this achievement: "We're thrilled to celebrate this milestone with DG. Our collaboration has not only driven business growth but also set new benchmarks in retail innovation."
Central to DG and Goodway’s strategy is a deep understanding of DG’s diverse customer base, encompassing a significant rural demographic. With over 90 million unique customer profiles, DGMN offers unparalleled insights, enabling advertisers to craft highly targeted campaigns. This approach is bolstered by Goodway's advanced digital marketing tools, offering precise data analytics and real-time campaign adjustments.
One such success story is PepsiCo's campaign, leveraging DG's rich first-party data to achieve a notable $9 incremental return on ad spend and a 20.5% sales lift. This is a testament to DGMN's ability to provide granular customer data and actionable insights, driving tangible results for their partners.
“We’re pleased the collective work between DG Media Network and Goodway Group is not only redefining the retail media landscape but having impact,” said Charlene Charles, Head of DG Media Network Operations. “We appreciate Modern Retail for this recognition and look forward to executing even more successful campaigns in 2024.”
Goodway is now extending its expertise to new sectors, recently collaborating with a major U.S. beauty retailer to revolutionize its media strategy.
About Goodway Group
Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the U.K. Our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com.
Contact Details
Kite Hill PR for Goodway Group
Alexandra Morrison
+1 214-604-9658
Company Website
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