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Maison Luxe Provides Update on Investment Holding Aether Diamonds, Producer of World's Only Carbon-Negative Diamonds

Aether Named Top Ten Most Innovative Consumer Goods Companies in 2022 by Fast Company

FORT LEE, NJ - (NewMediaWire) - June 07, 2022 - Maison Luxe, Inc. (OTC: MASN) (“Maison Luxe” or the “Company”), an emerging leader in the global custom luxury goods marketplace, is pleased to update shareholders on the Company’s investment holding, Impossible Diamond, Inc, d/b/a Aether Diamonds (“Aether”), the first and only carbon-negative diamond producer in the world.

Maison Luxe has participated in two rounds as an early-stage investor in Aether.

Aether creates beautiful gemstone-quality precious diamonds entirely from capturing damaging excess CO2 from the Earth's atmosphere through its unique IP-protected production process. Aether recently put out an update to its shareholders noting a number of positive strides, including confirmation that it is now shipping the world’s first and only carbon-negative diamonds to customers amid strong and growing customer demand.

Aether continues to push forward on a rapid growth curve. Recent achievements include:

  • Announced $18.3mm Series A financing led by Helena and co-led by TRIREC, with participation from SOUND Waves, Khosla Ventures, and Social Impact Capital.

  • Named by Fast Company as one of the top ten Most Innovative Consumer Goods Companies in 2022

  • Aether became the first and only diamond producer on the planet to receive B Corp certification.

  • Alain Bernard, former President & CEO of Richemont North America and former President & CEO of Van Cleef & Arpels Americas, appointed to the Board of Directors.

  • Completed construction of a new methanation plant.

  • Named new interim CMO, Andrew Dawson.

“We continue to be excited about our investment in Aether and proud to be part of a revolutionary vision at the intersection of sustainability and beauty,” noted Anil Idnani, CEO and Founder of Maison Luxe. “The Aether team is working hard to forge a new path in the world through its considerable expertise in both operations and production. We established significant interest before Aether made its leap toward commercial success, and we look forward to future updates.”

Aether has also begun to receive more media attention as it moves into the public spotlight, with feature coverage in JCK Magazine, Cheddar News, Southern Bride, Yale Climate Collections, Harvard Magazine, Accessories Council Magazine, and The Quality Edit. The Company believes this investment holding is likely to see much greater attention from major media as time progresses given the power of the story as a carbon-negative method for diamond production, particularly as Millennials and Zoomers increasingly settle down and begin family life.

About Aether

Diamonds made from Air. Crafted using 100% atmospheric carbon, each carat positively impacts our climate.

Aether is an award-winning climate tech startup and certified B-Corporation founded by jewelry industry veterans who had a vision to revolutionize the social and environmental impact of the diamond trade. Aether redefines the ethical and environmental standards for diamond production using a pioneering approach: Diamonds crafted using 100% atmospheric carbon sequestered from the atmosphere.  Aether’s mission is to build a luxury diamond company that leaves the planet more brilliant than we found it. Each Aether piece defines the highest standards for responsible social and environmental practices while making a positive impact: no hazardous working conditions or unfair wages, no conflicts funded, 100% traceable carbon, no earth uprooted and a carbon negative (aka climate positive) impact.

About Maison Luxe

Maison Luxe offers luxury retail consumer items that are responsibly sourced and affordable. The Company operates as a niche high-end luxury goods retailer, helping interested consumers obtain rare luxury items that may otherwise not be reliably available due to the nature of the luxury retail marketplace. The Company focuses its efforts primarily within the fine time piece and jewelry segments, both on a wholesale and B2C (business-to-consumer) basis. The Company now also owns its Amani Jewelers subsidiary, which operates in the jewelry marketplace, with a strategic focus on the rapidly growing lab-grown diamonds market. In addition, Maison Luxe holds a significant investment position in Aether Diamonds, which was founded in 2020 as the world's first and only captured carbon lab-grown diamond producer.

For more information, please reference

FORWARD-LOOKING STATEMENTS: This release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements also may be included in other publicly available documents issued by the Company and in oral statements made by our officers and representatives from time to time. These forward-looking statements are intended to provide management's current expectations or plans for our future operating and financial performance, based on assumptions currently believed to be valid. They can be identified by the use of words such as "anticipate," "intend," "plan," "goal," "seek," "believe," "project," "estimate," "expect," "strategy," "future," "likely," "may," "should," "would," "could," "will" and other words of similar meaning in connection with a discussion of future operating or financial performance. Examples of forward looking statements include, among others, statements relating to future sales, earnings, cash flows, results of operations, uses of cash and other measures of financial performance.

Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties and other factors that may cause the Company's actual results and financial condition to differ materially from those expressed or implied in the forward-looking statements. Such risks, uncertainties and other factors include, among others. such as, but not limited to economic conditions, changes in the laws or regulations, demand for products and services of the company, the effects of competition and other factors that could cause actual results to differ materially from those projected or represented in the forward-looking statements.

Any forward-looking information provided in this release should be considered with these factors in mind. We assume no obligation to update any forward-looking statements contained in this report.

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