Ibex Media has announced updates to its content marketing and brand visibility services for dental practices in the Minneapolis area.
-- Following the updates, practice owners and managers struggling to get their businesses noticed online can turn to the agency for original content creation and multi-channel digital marketing campaigns to drive more traffic to their websites.
More details can be found at http://ibexmedia.ca
Ibex Media specializes in helping Minneapolis clinics improve their search engine ranking with geo-targeted content that focuses on niche service offerings. The team offers practices an alternative to paid ads, which may drive short-term gains in exposure but remain unaffordable for most small to medium-sized businesses over the long term and are vulnerable to ever-changing search engine algorithms.
Published branded content continues to circulate on the web long after a campaign has finished. These pieces position dental practices as credible authorities in their field and help build trust among consumers, attracting more site visits and patients in the process.
According to industry data, over 46% of all Google searches have a local focus - around 50% of 'Near Me' searches lead to store visits, with a solid 28% conversion rate.
Based on this local search behaviour, Ibex Media creates content that targets specific locations within a designated radius of a client's practice. For example, headlines will reflect likely search terms such as 'Affordable Root Canal Dentist In Downtown Minneapolis'.
Keywords and locations are agreed upon during an initial discovery call and consultation, which includes an assessment of a client's current web presence, competitor profiles, and identification of areas for improvement.
Based on these discussions, Ibex's team of writers and editors gets to work crafting compelling, original news articles, blogs, podcasts, slideshows, infographics, social media reels and shorts, and videos. Clients can request changes to any of the above before the content is published across 300 high-authority, high-traffic websites.
The content contains a blend of sector-specific news and trends, updates on service offerings, insights from industry experts, and customer testimonials, as well as contact information and links to booking forms and relevant web pages.
A spokesperson for Ibex Media says, “The beauty of this method is that people are already searching for what you have, and this is just about getting in front of them at the right time.”
Results from the content campaigns are noticeable within the first seven to ten days but the full effect of the strategy is commonly seen after a month.
Clients can choose from one-off campaigns or recurring weekly or monthly releases, with the two latter packages producing better and more consistent results.
For more information, go to http://ibexmedia.ca
Contact Info:
Name: Jason Lamure
Email: Send Email
Organization: Ibex Media
Address: 1036 Barryvale Road Unit 2D, Calabogie, ON K0J 1H0, Canada
Website: http://ibexmedia.ca
Source: PressCable
Release ID: 89162434
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