Calgary-based dental professionals can now use organic promotional content in 6 popular multimedia formats to rank higher in the search results, with an updated "Done-For-You" marketing strategy from Ibex Media. This technique uses only organic content, with no "Sponsored Ad" banners or expiry dates.
-- Traditionally, dental marketing has primarily used standard advertising, such as television, radio, and digital ads, however these strategies are known to have limited effect, since most individuals are not actively seeking a dentist. This updated strategy from Ibex Media works to capture the interest of customers when they are actively looking for a new professional or dental services, and to direct them to local experts.
More information about Ibex Media's dental marketing strategies and multimedia content creation can be found at http://ibexmedia.ca
Using a wide range of multimedia formats and a hyper-targeting strategy to attract actively interested clients, Ibex Media creates blogs, podcasts, streaming videos, and other high-ranking content all about common dental concerns. Each multimedia piece discusses common problems and solutions, as well as including links back to local professionals.
The new content creation strategy uses a “Done-For-You” approach, with Ibex Media specialists handling the entire process. Clients are encouraged to provide a list of topics, locations, or services to focus on, but will never be required to create, host, script, or record their own content.
Using a client’s website and other related research, Ibex Media specialists can generate up to 6 multimedia pieces per campaign, which will be available for review and editing before they become publicly available online. Since the benefits of each campaign are cumulative, clients may choose to have additional multimedia pieces created to further increase their ranking for the same keywords, or to target new demographics.
Although traditional advertising strategies can help dental professionals to rank above the organic content, these advertising spots require each link to include a “Sponsored Ad” banner, and are often ignored by consumers. Research shows that the top organic search results consistently get up to 10 times more clicks than “Sponsored Ads.”
Ibex Media content creation helps specialists to rank at the top of the search results, underneath the “Sponsored Ads,” without recurring fees or expiration dates.
Clients who run multiple marketing campaigns can also request a complimentary “Snapshot Report,” which highlights important industry-related keywords, locations, and services, and shows how clients rank for each of them in the search results. As each campaign is completed, these reports will be updated to show their improved rankings, and which keywords could still benefit from more content.
More information about how content creation can help dentists to rank higher, a full list of available multimedia formats, and options for scheduling an expert consultation can be found at http://ibexmedia.ca
Contact Info:
Name: Jason Lamure
Email: Send Email
Organization: Ibex Media
Address: 1036 Barryvale Road Unit 2D, Calabogie, ON K0J 1H0, Canada
Website: http://ibexmedia.ca
Source: PressCable
Release ID: 89162433
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