New linear channel EDYE-TV taps into Overon’s extensive infrastructure to
bring innovative and enriching programming to children across the region
HITN, the nation’s leading Spanish-language media source for educational and cultural programming, announced today that EDYE TV—the linear channel extension of its EDYE preschool streaming service—has selected Overon’s advanced satellite and digital infrastructure to power its content distribution across the United States and Latin America.
EDYE TV’s unique algorithm-driven content delivery system, which presents viewers with "surprise" programming announced by the service's mascot Ray, will now benefit from Overon’s state-of-the-art technology and established infrastructure. As the technical division of GRUP MEDIAPRO, Overon boasts an extensive distribution network that leverages satellites, terrestrial video fiber, and internet capabilities.
“We were looking for a fast but robust solution that would allow us to program a dynamic channel running high-definition children’s content with unconventional durations. Having a platform like Overon which offers origination, playout and distribution within one ecosystem, allows our EDYE linear service to be up and running in any major market, around the globe, very quickly and with extraordinary quality,” said Mauricio Gallego, Director of Content Operations for HITN-TV.
“Mediapro continues to set new standards in cloud-native media services, including playout and media distribution, providing clients with flexible, high-performance solutions that streamline content delivery. With an extensive track record in global Tier 1 content creation, production and distribution, from its Miami, NY and LA’s Audiovisual Hubs, Mediapro’s expertise guarantees an optimized, high-quality experience for any cloud media solution for both live and linear operations empowering US media companies to maximize audience engagement and expand their reach with unmatched reliability and agility,” said Ricardo Flores, SVP Sales of Mediapro US Production Services.
EDYE TV’s engagement with Overon represents a significant milestone in the service’s technical evolution and is expected to accelerate EDYE TV’s growth trajectory in key markets throughout the United States, Latin America and Brazil.
EDYE TV is a companion service to the EDYE SVOD platform and delivers a wide selection of premium preschool content from the leading global producers including Jim Henson, 9Story, Studio100 and many more. In addition, subscribers will enjoy EDYE’s original productions. EDYE-TV is available both as a 24-hour linear channel for pay TV operators and as programming blocks for broadcasters seeking turnkey children's content. The service launched with over 5 million subscribers.
Overon’s cloud-first infrastructure gives HITN the scalability and flexibility to continue developing its unique programming approach while expanding its footprint across new markets.
About HITN
HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 35 million homes in the United States and Puerto Rico through DIRECTV, AT&T U-verse, AT&T TV, DISH Network, Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom, CenturyLink, Prism and Altice, Liberty Cable & Claro (Puerto Rico). Download the HITN GO app available on Apple, Android, Apple TV, and Roku® with a subscription. For more information, visit: www.hitn.org and follow @HITNtv on social platforms.
About EDYE
EDYE is an ecosystem of premium content for preschool-aged children, including an SVOD platform, a linear Pay TV channel, branded blocks for broadcast television, and a hub for various digital games and activities. EDYE offers fun and safe content curated by early childhood development experts. With one of the largest libraries of world-renowned preschool series including characters beloved by children, as well as games, activities, e-books, and guides to help parents learn about the value and benefits of content, EDYE is currently available on all major digital platforms and devices and through pay TV, Internet, and mobile operators in the United States and Latin America. For more information, visit https://edye.com. Follow EDYE on Instagram and Facebook.
About Mediapro North America
Part of Spain-based GRUP MEDIAPRO, Mediapro North America is a leader in audiovisual, content production and distribution services. With a presence throughout the Americas as part of the organization’s presence in 31 countries and four continents, MEDIAPRO produces more than 15,000 events around the world each year, providing the creativity and technical solutions necessary to design, produce and distribute any multichannel audiovisual project to any corner of the world. MEDIAPRO participates in the production of 13 top-tier national soccer leagues around the world, including premier leagues. GRUP MEDIAPRO was responsible for producing the last final of the CONMEBOL Libertadores Cup and Copa América, among other competitions. For additional information, visit https://www.mediapro.tv/en/.
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Contacts
Yaneiza Echezarraga | yaneiza@twinmindsmedia.com
Claudia Solís | claudia@twinmindsmedia.com