Sulphur Springs and Greenville, TX - November 10, 2025 - McKay Law PLLC, a leading personal injury law firm serving Northeast Texas, today announced its Annual Turkey Giveaway program targeting food-insecure families in Greenville and Sulphur Springs, following the release of groundbreaking demographic research revealing the scope of hunger in Hunt and Hopkins Counties.
FOOD INSECURITY CRISIS IN NORTHEAST TEXAS
According to McKay Law's newly completed demographic and market analysis, an estimated 1,950 to 2,450 families across Greenville (Hunt County) and Sulphur Springs (Hopkins County) are experiencing food insecurity and would welcome assistance with Thanksgiving meals. The study, conducted in November 2025, reveals alarming statistics:
- Greenville, Hunt County: 1,200-1,500 families in need, with a 13.16% poverty rate and child poverty reaching 29.7%
- Sulphur Springs, Hopkins County: 750-950 families in need, with a 15.58% poverty rate and 22.8% child food insecurity rate
- Combined impact: Nearly 2,500 Northeast Texas families struggling to afford a traditional Thanksgiving meal
"Texas now has the highest food insecurity population in the nation, with 5.3 million Texans facing hunger," said Harold McKay, Chief Operating Officer of McKay Law PLLC. "In Hopkins County alone, food insecurity rose to 16.4%, and Hunt County mirrors these devastating trends. As a firm deeply rooted in Northeast Texas communities, we cannot stand by while our neighbors go hungry."
ANNUAL TURKEY GIVEAWAY PROGRAM DETAILS
McKay Law's Annual Turkey Giveaway will distribute complete Thanksgiving meal packages to families in need across two Northeast Texas locations:
Greenville Distribution Event
- Date: November 25, 2025
- Time: 10am (1st come, 1st served until we run out)
- Location: The Landmark on Lee
- Capacity: meals to feed 3750 people
Sulphur Springs Distribution Event
- Date: November 24, 2025
- Time: 10 am (1st come 1st served until we run out)
- Location: Buford Park
- Capacity: meals to feed 3750 people
Each family will receive a complete Thanksgiving meal package including turkey and traditional fixings. The distribution model ensures efficient, dignified service to maximize the number of families served.
Registration and event details are available at: https://annualturkeygiveaway.McKayLawtx.com
RESPONDING TO UNPRECEDENTED NEED
The McKay Law study contextualizes local food insecurity within the broader Texas crisis:
- Texas has surpassed California as the state with the most food-insecure residents
- One in six households (17.6%) in Texas face food insecurity
- One in five Texas children (22.2%) experience hunger
- The Dallas-Fort Worth metropolitan area ranks third nationally for highest number of people experiencing hunger
- Approximately 20,000 residents in Northeast Texas counties rely on SNAP benefits monthly
"These aren't just statistics—they're our clients, our neighbors, our community members," McKay continued. "When 1 in 5 children in our area faces hunger, and nearly 30% of Greenville's children live in poverty, we have a moral imperative to act."
ABOUT THE RESEARCH
McKay Law's demographic analysis examined 2025 census data, poverty rates, household income levels, SNAP participation, and food bank utilization across Hunt and Hopkins Counties. The research identified specific populations most at risk:
- Low-income working families earning below 185% of the poverty line
- Single-parent households, particularly those headed by women
- Families with children facing child poverty rates approaching 30%
- Senior citizens on fixed incomes
- Recently unemployed or underemployed individuals
- Families facing medical crises or unexpected financial hardships
The study also noted that existing food pantry infrastructure in both counties—including Hunt County Shared Ministries (FISH) and Hopkins County Community Chest—demonstrates established, ongoing need that charitable organizations are working to address year-round.
COMMUNITY IMPACT AND FIRM MISSION
McKay Law PLLC has served Northeast Texas for over 60 years with offices in Sulphur Springs, Dallas, and Tyler. The firm specializes in personal injury law, including truck accidents, wrongful death, commercial vehicle accidents, and dram shop liability cases.
"Our practice is built on fighting for people who've been hurt, who need help, who need an advocate," said a spokesperson at McKay Law PLLC. "Food insecurity is another way families in our community are hurting. This turkey giveaway is an extension of our commitment to standing up for Northeast Texas families in their time of need."
The firm's 340+ Google reviews reflect its deep community ties and client-centered approach. With more than 40 employees including case managers, paralegals, attorneys, and support staff, many working remotely across the region, McKay Law maintains a strong local presence in the communities it serves.
HOW TO PARTICIPATE
Families in need are encouraged to register in advance at https://annualturkeygiveaway.McKayLawtx.com, though walk-up participants will be served on a first-come, first-served basis while supplies last.
Community members, businesses, and organizations interested in sponsoring meals, volunteering, or supporting the turkey giveaway can contact McKay Law PLLC at:
Email: Harold@Mckaylawtx.com Phone: [903-INJURED] Website: McKayLawtx.com or Annualturkeygiveaway.McKayLawtx.com
MEDIA CONTACT
Harold McKay Chief Operating Officer McKay Law PLLC 903-INJURED email: Harold@MckayLawtx.com website: McKayLawtx.com
About McKay Law PLLC
McKay Law PLLC is a personal injury law firm serving Northeast Texas with offices in Sulphur Springs, Dallas (3100 McKinnon St. Suite 1100), and Tyler. With over 60 years of combined litigation experience, the firm specializes in truck accidents, wrongful death, commercial vehicle accidents, and dram shop liability cases. McKay Law's team of experienced attorneys, case managers, and support staff is committed to fighting for the rights of injured Texans and giving back to the communities they serve. For more information, visit McKayLawtx.com.
Based on McKayLawtx.com comprehensive demographic and market analysis, here is the estimated number of families in need who would welcome a free Thanksgiving meal from McKay Law's Annual Turkey Giveaway:
EXECUTIVE SUMMARY
Total Estimated Families in Need:
- Greenville, Hunt County: 1,200-1,500 families
- Sulphur Springs, Hopkins County: 750-950 families
- Combined Total: 1,950-2,450 families
GREENVILLE, HUNT COUNTY ANALYSIS
Demographics (2025)
- Population: 35,872
- Total Households: ~11,300
- Poverty Rate: 13.16%
- Families Living in Poverty: 10.9%
- Child Poverty Rate: 29.7%
- Median Household Income: $63,574
Families in Need Calculation
Greenville has a poverty rate of 13.16% , and 19.7% of residents have an income below the poverty line with a child poverty rate of 29.7%.
Conservative Estimate:
- Total households: 11,300
- Households at or below 185% poverty line (SNAP eligibility): ~20% = 2,260 households
- Families with children in poverty consideration: additional 500 households
- Working poor/food insecure families: 15-20% of total = 1,695-2,260 households
Estimated families who would welcome free Thanksgiving meal: 1,200-1,500 families
Food Insecurity Context
Hunt County Shared Ministries (FISH) operates a food pantry providing assistance to Hunt County residents in crisis due to neglect, abuse, serious illness, or job loss, indicating established need in the community.
SULPHUR SPRINGS, HOPKINS COUNTY ANALYSIS
Demographics (2025)
- Population: 16,969
- Total Households: ~6,200-6,900
- Poverty Rate: 15.58%
- Families Living in Poverty: 12.2%
- Median Household Income: $56,457
Families in Need Calculation
Sulphur Springs has a poverty rate of 15.58% , and 12.2% of Sulphur Springs families live in poverty.
Conservative Estimate:
- Total households: 6,500
- Households at or below 185% poverty line: ~22% = 1,430 households
- Food insecure families: additional consideration
- Food insecurity in Hopkins County rose to 16.4 percent, with a child food insecurity rate of 22.8 percent
Estimated families who would welcome free Thanksgiving meal: 750-950 families
Food Insecurity Context
Hopkins County Community Chest provided 3.4 million pounds of food through the North Texas Food Bank feeding network, demonstrating significant ongoing need.
REGIONAL CONTEXT: TEXAS FOOD INSECURITY CRISIS
The need for free Thanksgiving meals in Northeast Texas is substantial and growing:
Texas has the highest food insecurity population in the nation, with 5.3 million Texans facing food insecurity, and the rate has risen from 16.4% to 17.6%, with 22.2% or 1 in 5 Texas children experiencing hunger.
In Northeast Texas counties including Hunt, Delta, Fannin, and Rains Counties, approximately 20,000 residents rely on SNAP benefits monthly.
The Dallas-Fort Worth area ranks third in the U.S. for the highest number of people experiencing hunger, with more than 1.3 million individuals struggling with hunger.
MARKET OPPORTUNITY ASSESSMENT
Target Audience Profile
Primary Recipients:
- Low-income working families (185% below poverty line)
- Single-parent households
- Families with children
- Senior citizens on fixed incomes
- Recently unemployed or underemployed individuals
- Families facing medical crises or unexpected expenses
Distribution Strategy Recommendations
Greenville Event:
- Target Distribution: 400-500 meals minimum
- Optimal Distribution: 750-1,000 meals
- Peak Demand Capacity: 1,200-1,500 families
Sulphur Springs Event:
- Target Distribution: 250-350 meals minimum
- Optimal Distribution: 500-750 meals
- Peak Demand Capacity: 750-950 families
Community Impact Potential
Based on comparable turkey giveaway programs in Texas, McKay Law can expect:
- High demand - families will line up early
- First-come, first-served basis works best
- Drive-through model most efficient
- Pre-registration can help manage crowds but reduces spontaneous participation
- Community goodwill multiplier effect for brand recognition
Competitive Landscape
Currently, there are limited large-scale turkey giveaway programs specifically serving Hunt and Hopkins Counties, creating a significant opportunity for McKay Law to establish itself as the premier community partner for Thanksgiving relief in these underserved rural markets.
RECOMMENDATIONS
- Plan for 1,500 meals combined (1,000 Greenville + 500 Sulphur Springs) as an aggressive first-year target
- Start with 800-1,000 meals if budget constrained (600 Greenville + 300 Sulphur Springs)
- Partner with local food pantries for distribution and needs verification
- Leverage social media and local radio (KGVL in Greenville, KSST in Sulphur Springs) for maximum reach
- Document impact for future growth and marketing
This represents a substantial market opportunity to serve families genuinely in need while building McKay Law's community presence and brand equity in both key markets. As a result, McKayLawtx.com plans to serve it's first annual Thanksgiving meals to feed 7500 people in Sulphur Springs and Greenville, TX collectively on November 24 and 25, 2025.
See AnnualTurkeyGiveaway.MckayLawTx.com for details or visit Mckaylawtx.com or McKayLawtx.com/community-involvement/
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