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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934 (Amendment No.  )
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Playboy Enterprises, Inc.
 
(Name of Registrant as Specified In Its Charter)
 
 
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*** Exercise Your Right to Vote ***
IMPORTANT NOTICE Regarding the Availability of Proxy Materials

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PLAYBOY ENTERPRISES, INC.
(PLAYBOY LOGO)

PLAYBOY ENTERPRISES, INC.
C/O AMERICAN STOCK TRANSFER &
TRUST COMPANY, LLC
6201 15TH AVENUE
BROOKLYN, NY 11219

Meeting Information
Meeting Type:            Annual
For holders as of:      March 22, 2010
Date:      May 19, 2010      Time: 9:30 a.m., CDT
Location:
 
680 North Lake Shore Drive
15th Floor
Chicago, IL 60611

 
You are receiving this communication because you hold shares in the above named company.
This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
We encourage you to access and review all of the important information contained in the proxy materials before voting.
See the reverse side of this notice to obtain proxy materials and voting instructions.


 

 

— Before You Vote —
How to Access the Proxy Materials
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Proxy Materials Available to VIEW or RECEIVE:
NOTICE AND PROXY STATEMENT      ANNUAL REPORT

How to View Online:		    
Have the 12-Digit Control Number available (located on the following page) and visit: www.proxyvote.com.
How to Request and Receive a PAPER or E-MAIL Copy:
If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:
         
 
  1) BY INTERNET:   www.proxyvote.com
 
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*  
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Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 5, 2010 to facilitate timely delivery.
— How To Vote —
Please Choose One of the Following Voting Methods
Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the Meeting you will need to request a ballot to vote these shares.
Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12 Digit Control Number available and follow the instructions.
Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.


 

 

 
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Voting Items
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF THE FOLLOWING NOMINEES.
 
1.  
Election of Directors
    
 
   
Nominees:
    
 
   
01)   D. Bookshester          05)   R. Pillar
02)   D. Chemerow            06)   S. Rosenthal
03)   S. Flanders                07)   R. Rosenzweig
04)   C. Hirschhorn
   
 
 
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSAL NUMBER 2.
    
 
2.  
TO RATIFY THE SELECTION OF ERNST & YOUNG LLP AS PLAYBOY ENTERPRISES, INC.’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR 2010.
   
 
The Proxies are authorized to vote in their discretion upon such other matters as may properly come before the meeting.
    


 

 

 
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