playboy8k.htm
 
 



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) August 5, 2010

Playboy Enterprises, Inc.
_______________________________________________
(Exact name of registrant as specified in its charter)

Delaware
  
001-14790
  
36-4249478
(State or other jurisdiction of incorporation)
  
(Commission File Number)
  
(IRS Employer Identification No.)

680 North Lake Shore Drive, Chicago, Illinois 60611
__________________________________________
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:  (312) 751-8000


Not applicable.
_____________________________________________________
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))




 
 
 
 

Section 2—Financial Information

Item 2.02.
Results of Operations and Financial Condition.

Attached and incorporated herein by reference as Exhibit 99.1 is a copy of a press release issued by Playboy Enterprises, Inc. (the “Company”), dated August 5, 2010, reporting the Company’s financial results for the second quarter ended June 30, 2010.


Section 9—Financial Statements and Exhibits

Item 9.01.
Financial Statements and Exhibits.

(d)
Exhibits
     
 
99.1
Press Release issued by Playboy Enterprises, Inc. on August 5, 2010


 
 
 
 
 

 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



Date: August 5, 2010
PLAYBOY ENTERPRISES, INC.
   
   
 
By:
/s/ Christoph Pachler
  
   
Christoph Pachler
   
Executive Vice President and
   
  Chief Financial Officer
 

 
 
 
 

EXHIBIT INDEX

Exhibit
  
Number
Description
   
99.1
Press Release issued by Playboy Enterprises, Inc. on August 5, 2010