FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * Holland H. Russell III   2. Issuer Name and Ticker or Trading Symbol SEACOAST BANKING CORP OF FLORIDA [SBCF] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) EVP & Chief Lending Officer (Last) (First) (Middle) C/O SEACOAST BANKING CORP. OF FLORIDA, P. O. BOX 9012 3. Date of Earliest Transaction (Month/Day/Year) 07/19/2013 (Street) STUART, FL 34995 4. If Amendment, Date Original Filed(Month/Day/Year) 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock 07/19/2013   F(1)   14,762 D $ 2.25 41,048 D (2)   Common Stock 07/19/2013   J(3)   41,048 D $ 2.25 0 D (2)   Common Stock 07/19/2013   J(3)   41,048 A $ 2.25 98,714.895 D (4)   Common Stock               521 D (5)   Common Stock               4,335.6578 D (6)   Common Stock               2,000 D (7)   Common Stock               1,090 D (8)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Stock-settled Stock Appreciation Rights (9)

$ 27.36

07/06/2008(10)

07/06/2016

Common Stock

3,000

3,000

D

Stock-settled Stock Appreciation Rights (9)

$ 22.22

04/02/2009(10)

04/02/2017

Common Stock

28,198

28,198

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Holland H. Russell III C/O SEACOAST BANKING CORP. OF FLORIDA P. O. BOX 9012 STUART, FL 34995			EVP & Chief Lending Officer

Signatures

Sharon Mehl as Power of Attorney for H. Russell Holland, III		07/13/2013
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Shares sold to Company to pay associated tax liability
(2)	Represents shares in performance based restricted stock award granted under Seacoast's 2008 Long-Term Incentive Plan on August 23, 2011. These awards were vested on July 19, 2013 as part of a severance agreement between Mr. Holland and Seacoast.
(3)	Shares in restricted stock award vested and transferred to another account. No change in beneficial ownership.
(4)	Held jointly with spouse
(5)	Held in Company's Employee Stock Purchase Plan as of December 31, 2012
(6)	Represents shares held in Company's Retirement Savings Plan as of December 31, 2012
(7)	Held in revocable trust
(8)	Held in IRA
(9)	Granted pursuant to Seacoast Banking Corporation of Florida's 2000 Long-Term Incentive Plan
(10)	Vests over 5 years in 25% increments beginning on the second anniversary of the date of grant (date indicated) and then in 25% increments on each of the following three anniversaries thereafter, subject to continue employment.

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